WHERE WE ARE

We are now at the beginning of a major shift in the way we value economic activities. The reduce, reuse, recycle model (of which reduction is by far the most important part) is being augmented with cradle to cradle planning in product and packaging design.

WHERE WE ARE GOING

A new understanding is taking hold, one that appreciates the interconnectedness of all life and considers follow on effects of causes put in motion now. For example, the paper industry is beginning to appreciate that deforestation leads to soil degradation, which often leads to severe floods and mudslides, polluting land downstream and creating serious problems for local agriculture and the populations it supports. Other cause effect chains, including those involved in the production of meat and bottled water, are gradually becoming known. How this knowledge will change behavior remains to be seen.