Live deliberately, Thoreau said. But in today’s consumer driven world we often find ourselves merely doing what the television tells us to do, wearing what Madison Avenue tells us to wear, and eating and drinking what major food conglomerates market to us day in and day out, practically from birth. The results, in aggregate, are unsustainable in economic, social, and environmental terms. This means that the next generation will have no hope of maintaining the living standards we have enjoyed, given the way we are managing the scarce resources we have inherited. But there is another way.